Process of sports content providing today — what’s new?

Today’s football fan is all about watching the game on the pitch and viewing match statistics on a smartphone at the same time. Previously, that situation would have looked unhappy, since you had to stand in the most uncomfortable place to see at least some important points. Sometimes someone nearby could have a radio from which one could hear the statistics. But statistical analysis of this data has often been accompanied by a lot of mistakes. The reason for it is due to the lack of modern devices. 

Getting information about sports tournaments or other events is not a problem today. Many market leaders act as sports and esports content providers. These companies provide the audience with a lot of useful information: live streaming, data and odds, analytics, interesting content and so on. Sports fans are actually trusting such authoritative companies more than they’re trusting mass media due to lax fact-checking. The BETER brand can be cited as such an example. The platform provides various services and products to audiences interested in the sports industry.  

         Modern sports mass media: quantity over quality?  

The modern consumption of sports events through the media has changed the sports world beyond all recognition. Smartphones, iPads, Wi-Fi almost anywhere in the world. Every day there are a huge number of sports sites run by bloggers. Now any amount of information is available at any given time, which positively impresses. While most earlier sports articles were of good quality, others were less well made.

The most essential questions that sports fans and users face today — those that are connected with misinformation. Its cause lies in the modern rhythm of life: high speed affects every aspect of our lives. Sports mass media are no exception. But it cannot be considered an excuse, because people wait for high-grade texts and videos. 

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